Ad Agency Market Share in Japan, 2013
Nikkei press estimated the 2013 advertisement agency market share in Japan. The king of ad agency, Dentsu is always at the top of the market share. The long time rival Hakuhodo chases Dentsu. The total sales of 2013 were 5.9 trillion yen. The 2013 sales increased by 1.4% from 2012.
| Agency | Market share (%) |
| Dentsu | 24.8 |
| Hakuhodo | 10.3 |
| Asatsu-DK | 5.0 |
| Daiko | 2.0 |
| East Japan Marketing & Communications | 1.7 |
| Others | 56.2 |
The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.
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