Nikkei press estimated the 2013 market share of cold medicine sold at pharmacy stores in Japan. According to it, the 2013 total sales were 93.7 billion yen. It increased by 0.5% from 2012. Taisho Pharmaceutical was the largest supplier.
The following figure shows the cold medicine market share in Japan, 2013.
| Manufacturer | Market share (%) |
| Taisho Pharmaceutical | 28.1 |
| Daiichi Sankyo Healthcare | 18.6 |
| Takeda Pharmaceutical | 12.6 |
| Zenyaku Kogyo | 5.8 |
| SSP Co | 5.5 |
| Others | 29.4 |
The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.
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