Nikkei press estimated 2013 whiskey market share in Japan. According to it, total 105,463 kL of whiskey was sold in 2013. The 2013 sales increased by 7% from 2012.
A whiskey maker Suntory dominates the market. Its market share was more than half, 57.3% in 2013.
Figure : Whiskey Market Share in Japan, 2013
Manufacturer | Market share (%) |
Suntory | 57.3 |
Asahi | 23.8 |
Kirin | 6.2 |
Others | 12.7 |
The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.
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