Nikkei press summarized the 2015 beer market share in Japan. The data include low-malt alcohol and beer-like beverage (third category beer) in addition to normal beer.
The total sales of beer 2015 were 424 million cases (one case equals approximately 12.66 litre).
Figure: 2015 Beer Market Share in Japan
Manufacturer | Market share (%) |
Asahi | 38.2 |
Kirin | 33.4 |
Suntory | 15.7 |
Sapporo | 11.8 |
Orion | 0.9 |
Source is Nikkei Sangyo Shimbun newspaper, the article on 2016 July 25th.
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