Nikkei press estimated the 2013 hair shampoo and rinse (conditioner) market share in Japan. According to it, the 2013 total sales were 206.7 billion yen. The 2013 sales decreased by 0.9% from 2012. The biggest supplier was Kao 24.1%, followed by P&G, Unilever, and Shiseido.
Figure : Shampoo and Hair Rinse Market Share in Japan, 2013
| Manufacturer | Market share (%) |
| Kao | 24.1 |
| P&G | 19.2 |
| Unilever | 15.6 |
| Shiseido | 14.7 |
| Others | 40.9 |
The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.
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