According to the research by NPD DisplaySearch, 5.46 million flat TVs were sold in Japan in 2013. The sales of 2013 decreased by 14.8% from 2012. It is a tough situation for the TV market. Sharp had the top share (39%). Toshiba was 3rd place in 2012, but they came up to 2nd place in 2013. Sony tried to sell 4K TV widely. But it did not succeed and they lost their share by 3%.
Figure : Flat-screen Television Market Share in Japan, 2013
|Manufacturer||Market share (%)|
The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.