Soft Drink Market Share in Japan, 2013
Nikkei newspaper estimated the 2013 soft drink (non-alcoholic beverage) market share in Japan. According to it, the 2013 total sales were 1.8 billion cases. It increased by 3% from 2012.
Coca-Cola group was the biggest supplier. Coca-Cola group has 11 actual bottling companies in Japan, and their market share was 28% in 2013. Suntory (2nd place), Asahi group (3rd) and Kirin group (5th) sell alcoholic beverage also. This figure does not include alcoholic drink.
| Manufacturer | Market share (%) |
| Coca-Cola | 28.0 |
| Suntory | 22.4 |
| Asahi | 12.6 |
| Ito En | 12.0 |
| Kirin | 10.6 |
| Others | 14.4 |
The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.
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