Mobile phone/Smartphone penetration in Japan, 2014 March

Japan Cabinet Office conducts surveys about the penetration rate of consumer durable goods every year. According to it, 93.2% of the households in Japan have mobile phones, as of 2014 March. Smartphone penetration rate is 54.7%.

The table below shows the penetration rate for households of consumer durable goods in 2014 March.

Goods		Penetration per household (%)
"Washlet"		76.0
Clothes dryer		55.2
Washing-up machine for dishes		30.9
Air conditioner		90.6
TV		96.5
DVD/Blu-ray Disc player		71.3
Video camera		40.1
Digital camera		76.5
Personal Computer		78.7
Tablet PC		20.9
Fax		57.4
Mobile phone		93.2
	Smartphone	54.7
	Other than smartphone	73.7
Car		81.0