Japan Cabinet Office conducts surveys about the penetration rate of consumer durable goods every year. According to it, 93.2% of the households in Japan have mobile phones, as of 2014 March. Smartphone penetration rate is 54.7%.
The table below shows the penetration rate for households of consumer durable goods in 2014 March.
| Goods | Penetration per household (%) | |
| "Washlet" | 76.0 | |
| Clothes dryer | 55.2 | |
| Washing-up machine for dishes | 30.9 | |
| Air conditioner | 90.6 | |
| TV | 96.5 | |
| DVD/Blu-ray Disc player | 71.3 | |
| Video camera | 40.1 | |
| Digital camera | 76.5 | |
| Personal Computer | 78.7 | |
| Tablet PC | 20.9 | |
| Fax | 57.4 | |
| Mobile phone | 93.2 | |
| Smartphone | 54.7 | |
| Other than smartphone | 73.7 | |
| Car | 81.0 |
Figure: Penetration rate for households of consumer durable goods in 2014 March
Source is Japan Cabinet Office.
www.esri.cao.go.jp/jp/stat/shouhi/shouhi.html#chosakekka
www.esri.cao.go.jp/jp/stat/shouhi/2014/201403fukyuritsu.xls
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