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Whiskey Market Share in Japan, 2013

Nikkei press estimated 2013 whiskey market share in Japan. According to it, total 105,463 kL of whiskey was sold in 2013. The 2013 sales increased by 7% from 2012. 

A whiskey maker Suntory dominates the market. Its market share was more than half, 57.3% in 2013. 

Figure : Whiskey Market Share in Japan, 2013

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Manufacturer Market share (%)
Suntory 57.3
Asahi 23.8
Kirin 6.2
Others 12.7

The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.

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