The following shows the yearly purchased amount of confectionery (snacks/sweets) by item in Japan. Unit is yen. It seems that ice cream is most popular.
It is the average figure from 2011 to 2013. The survey was conducted by the Japanese government and target people were families which consist of more than two members. So this data does not include single households.
|Item||Purchased amount (yen)||$||Euro|
|Sweet bean jelly (Yokan)||750||8||5|
|Other Japanese-style unbaked confectionery||8,967||90||64|
|Sponge cake (Castella)||904||9||6|
|Other modern fresh confectionery||6,791||68||48|
You may not be familiar with manju, sweet bean jelly (yokan), and rice cracker.
Below are the images.
sweet bean jelly (yokan)
Source is Statistics Bureau, Ministry of Internal Affairs and Communications.