In 2015, travel agencies in Japan handled the total amount 2.19 trillion yen of overseas trips, according to Nikkei press. JTB (formerly known as Japan Tourist Bureau) had the biggest market share. A new comer H.I.S., founded in 1980, chases JTB. Traditional agencies which have more than 50 year history, took from 3rd place to 5th place (Hankyu, KNT, and Nippon travel).
Figure : 2015 Market Share of Travel Agency (in terms of International Trip), Japan
Agency | Market share (%) |
JTB | 25.6 |
H.I.S. | 17.1 |
Hankyu Travel | 10.0 |
Kinki Nippon Tourist | 7.1 |
Nippon Travel | 6.0 |
Others | 34.2 |
Source is Nikkei Sangyo Shimbun newspaper, the article on 2016 July 25th.
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