Nikkei press summarized the 2013 beer market share in Japan. The data include low-malt alcohol and beer-like beverage (third category beer) in addition to normal beer.
The total sales of beer 2013 were 433.57 million cases (one case equals approximately 12.66 litre). It decreased by 1% from 2012.
The top supplier was Asahi, followed by Kirin, Suntory, Sapporo. These four are major suppliers in Japan.
I do not drink alcohol. My father used to like drinking Kirin beer.
Manufacturer | Market share (%) |
Asahi | 37.6 |
Kirin | 34.8 |
Suntory | 14.7 |
Sapporo | 12.0 |
Orion | 0.9 |
The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.
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