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Beer Market Share in Japan, 2013

Nikkei press summarized the 2013 beer market share in Japan. The data include low-malt alcohol and beer-like beverage (third category beer) in addition to normal beer. 

The total sales of beer 2013 were 433.57 million cases (one case equals approximately 12.66 litre). It decreased by 1% from 2012. 

The top supplier was Asahi, followed by Kirin, Suntory, Sapporo. These four are major suppliers in Japan. 

I do not drink alcohol. My father used to like drinking Kirin beer.

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Manufacturer Market share (%)
Asahi 37.6
Kirin 34.8
Suntory 14.7
Sapporo 12.0
Orion 0.9

The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.

Related Topics

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