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2013 Market Share of Travel Agencies (in terms of Domestic Trips), Japan

Nikkei press estimated 2013 market share of travel agencies, in terms of domestic trips in Japan. According to it, the total sales of 2013 were 4.132 trillion yen.

JTB (formerly known as Japan Tourist Bureau) had the biggest share. JTB also had number one market share of overseas trips. 

Figure : 2013 Market Share of Travel Agencies (in terms of Domestic Trips), Japan

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Agency Market share (%)
JTB 23.6
Kinki Nippon Tourist 8.4
Rakuten Travel 8.3
Nippon Travel 6.1
ANA Sales 4.5
Others 49.1

The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.

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