The following shows 2015 market share of cellphones in Japan which was calculated by MM Research. The total shipment in 2015 was 36.58 million cellphones. It decreased by 3.4% from 2014.
Sony went up to the second place. On the other hand, Sharp dropped to the third place.
Figure: Cellphone Market Share in Japan 2015
| Manufacturer | Market share (%) |
| Apple | 41.9 |
| Sony | 13.3 |
| Sharp | 10.9 |
| Kyocera | 9.6 |
| Fujitsu | 8.9 |
| Others | 15.4 |
Source is Nikkei Sangyo Shimbun newspaper, the article on 2016 July 25th.
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