Promotion and Advertising Costs in Japan, 2015
According to a research by an ad agency Dentsu, the total advertising costs were 6171 billion yen ($58 billion, 53 billion Euro) in Japan in 2015. It means, 6171 billion yen were spent for advertising in a year. The following data show the breakdown of the ad costs by the media.
Figure: Ad costs by the media in 2015 (unit: billion yen)
Table: Ad costs by the media in 2015
| Media | Amonut (billion yen) | $ (billion) | Euro (billion) | % |
| Total | 6171 | 58.2 | 52.9 | 100.0 |
| TV | 1932 | 18.2 | 16.6 | 31.3 |
| Internet | 1159 | 10.9 | 9.9 | 18.8 |
| Newspaper | 568 | 5.4 | 4.9 | 9.2 |
| Flyer in newspaper | 469 | 4.4 | 4.0 | 7.6 |
| Direct mail | 383 | 3.6 | 3.3 | 6.2 |
| Ad outdoor | 319 | 3.0 | 2.7 | 5.2 |
| Magazine | 244 | 2.3 | 2.1 | 4.0 |
| Free newspaper | 230 | 2.2 | 2.0 | 3.7 |
| Ad on transportation | 204 | 1.9 | 1.8 | 3.3 |
| Point of purchase advertising | 197 | 1.9 | 1.7 | 3.2 |
| Radio | 125 | 1.2 | 1.1 | 2.0 |
| Ad on telephone directory | 33 | 0.3 | 0.3 | 0.5 |
| Other | 306 | 2.9 | 2.6 | 5.0 |
Source is Dentsu.
www.dentsu.co.jp/knowledge/ad_cost/2015/media.html
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