According to a research by an ad agency Dentsu, the total advertising costs were 6171 billion yen ($58 billion, 53 billion Euro) in Japan in 2015. It means, 6171 billion yen were spent for advertising in a year. The following data show the breakdown of the ad costs by the media.
Figure: Ad costs by the media in 2015 (unit: billion yen)
Table: Ad costs by the media in 2015
|Media||Amonut (billion yen)||$ (billion)||Euro (billion)||%|
|Flyer in newspaper||469||4.4||4.0||7.6|
|Ad on transportation||204||1.9||1.8||3.3|
|Point of purchase advertising||197||1.9||1.7||3.2|
|Ad on telephone directory||33||0.3||0.3||0.5|
Source is Dentsu.