Cost of Living and Price Reports from Tokyo, Japan. You can download the Excel list of items+prices I posted.

English translation of the monthly report "Retail prices of major products in Tokyo" published by Tokyo Metropolitan government can be downloaded also.

Table of Contents of Statistics/Rankings/Graphs is here.

Promotion and Advertising Costs in Japan, 2015

According to a research by an ad agency Dentsu, the total advertising costs were 6171 billion yen ($58 billion, 53 billion Euro) in Japan in 2015. It means, 6171 billion yen were spent for advertising in a year. The following data show the breakdown of the ad costs by the media.

Figure: Ad costs by the media in 2015 (unit: billion yen)

f:id:nbakki:20160722123449p:plain

Table: Ad costs by the media in 2015  

Media Amonut (billion yen) $ (billion) Euro (billion) %
Total 6171 58.2 52.9 100.0
TV 1932 18.2 16.6 31.3
Internet 1159 10.9 9.9 18.8
Newspaper 568 5.4 4.9 9.2
Flyer in newspaper 469 4.4 4.0 7.6
Direct mail 383 3.6 3.3 6.2
Ad outdoor 319 3.0 2.7 5.2
Magazine 244 2.3 2.1 4.0
Free newspaper 230 2.2 2.0 3.7
Ad on transportation 204 1.9 1.8 3.3
Point of purchase advertising 197 1.9 1.7 3.2
Radio 125 1.2 1.1 2.0
Ad on telephone directory 33 0.3 0.3 0.5
Other 306 2.9 2.6 5.0
         

Source is Dentsu.

www.dentsu.co.jp/knowledge/ad_cost/2015/media.html

Related Topics

Table of Contents of Statistics/Rankings/Graphs is here.

In terms of the cost of living information, you can download the Excel price list of goods I posted.

English translation of the monthly report "Retail prices of major products in Tokyo" published by Tokyo Metropolitan government can be downloaded also.