Nikkei newspaper estimated the 2013 soft drink (non-alcoholic beverage) market share in Japan. According to it, the 2013 total sales were 1.8 billion cases. It increased by 3% from 2012.
Coca-Cola group was the biggest supplier. Coca-Cola group has 11 actual bottling companies in Japan, and their market share was 28% in 2013. Suntory (2nd place), Asahi group (3rd) and Kirin group (5th) sell alcoholic beverage also. This figure does not include alcoholic drink.
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The source of the market share is Nikkei Sangyo Shimbun newspaper, the article on 2014 July 28th.